Italian Wine News

Wine Gains Momentum as Americans' Favorite Adult Beverage
Lydia Saad– September 9, 2005

Special analysis shows different shifts in drinking preferences by age

Introduction – Part 1
In Search of a Keg Party – Part 2
The Gender Gap in Drinking – Part 3
Minorities Switching to Wine – Part 3
Survey Methods – Part 4

Survey Methods
These results are based on telephone interviews with a randomly selected national sample of 1,006 adults, aged 18 and older, conducted July 7-10, 2005. For results based on this sample, one can say with 95% confidence that the maximum error attributable to sampling and other random effects is ±3 percentage points.

For results based on the sample of 658 adults who drink alcoholic beverages, the maximum margin of sampling error is ±4 percentage points.

In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls.

30. Do you have occasion to use alcoholic beverages such as liquor, wine or beer, or are you a total abstainer?
	Yes, drink %	No, total abstainer %
2005 Jul 7-10	63	37
2004 Jul 8-11	62	38
2003 Jul 7-9	62	38
2002 Jul 9-11	66	34
2001 Jul 19-22	62	38
2000 Nov 13-15	64	36
1999 Sep 23-26	64	36
1997 Jun 26-29	61	39
1996 Jun 27-30	58	42
1994 Jun 3-6	65	35
1992 Jan 16-19	64	35
1990 Dec 6-9	57	43
1989 Sep 12-15	56	44
1989 Apr 4-9	62	38
1988 Jul 1-7	63	37
1988 Mar 8-12	62	38
1987 Jul 10-13	65	35
1987 Apr 10-13	63	37
1987 Mar 14-18	65	35
1985 Feb 15-18	67	33
1984 Sep 6-9	64	36
1984 Jul 6-9	64	36
1983 Mar 11-14	65	35
1982 Aug 13-16	65	35
1981 Jan 9-12	70	30
1979 May 4-7	69	31
1978 Nov 10-13	66	34
1978 Apr 21-24	71	29
1977 Jan 14-17	71	29
1976	71	29
1974 May 10-13	68	32
1969 Jan 1-6	64	36
1969 Feb 22-27	63	37
1966 Jan 21-26	65	35
1964	63	37
1960 Mar 30-Apr 4	62	38
1959 Dec 10-15	61	39
1958 Jan 24-29	55	45
1957 Mar 15-20	58	42
1956 Jan 6-11	60	40
1952 Dec 11-16	60	40
1951 Aug 26-31	59	41
1950 Jun 4-9	60	40
1949 Dec 1-6	58	42
1947 Oct 3-8	63	37
1946 Jul 26-31	67	33
1945 Nov 23-28	67	33
1939	58	42

33. Do you most often drink liquor, wine, or beer? BASED ON 658 WHO DRINK ALCOHOLIC BEVERAGES
	Liquor %	Wine %	Beer %	ALL/SAME (vol.) %	OTHER (vol.) %	No opinion %
2005 Jul 7-10	21	39	36	3	*	1
2004 Jul 8-11	24	33	39	4	*	*
2003 Jul 7-9	22	33	42	3	*	*
2002 Jul 9-11	22	30	44	3	1	*
2001 Jul 19-22	18	31	46	4	*	1
2000 Nov 13-15	22	31	43	3	0	1
1999 Sep 23-26	19	34	42	4	*	1
1997 Jun 26-29	18	32	45	4	*	1
1996 Jul 25-28	20	27	46	6	0	1
1994 Jun 3-6	18	29	47	3	1	2
1992 Jan 16-19	21	27	47	3	1	1

* Less than 0.5% (vol.) = Volunteered response

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Originally published by The Gallup Organization

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Italian Wine News

Wine Gains Momentum as Americans' Favorite Adult Beverage Lydia Saad– September 9, 2005

Special analysis shows different shifts in drinking preferences by age

Wine Gains Momentum as Americans' Favorite Adult Beverage
Lydia Saad– September 9, 2005